But perhaps the biggest splash in the industry was oat milk, brought about almost simultaneously with Oatly’s entrance into the American market in 2016. The company’s millennial-friendly branding, and vegan-friendly product, blew Trading fractals up seemingly overnight. Before you knew it, you couldn’t walk into a trendy coffee shop without seeing cartons of the stuff cluttering every barista’s workspace. Somewhat unsurprisingly, flavor comes at a cost as Oatly Original Oatmilk is significantly higher in fat than Oatly Super Basic and Oatly Unsweetened, with 5 grams of fat within a 1-cup serving.
Milk substitutes come in various forms — like soy, almond, cashew, rice, or coconut, to name a few — but oat has become increasingly popular. Those who have been Oatly fans from the very beginning probably remember the first time they saw one of those iconic cartons. For most, it was actually in a coffee shop — not in a grocery store aisle. That’s because Oatly had an interesting and innovative method of introducing its product into the U.S. market.
Oat flour
Now that oat milk is gaining in popularity, you’ll find it more and more in grocery store aisles and at your favorite coffee shops. And a ton of different companies are jumping on the oat milk bandwagon. For example, the well-known plant-based brand Silk came out with a product called Oat Yeah. The super-popular Califia Farms has come out with its own unsweetened oat milk.
Are Old-Fashioned Rolled Oats The Same As Large Flake Oats?
It’s a protein that you’ll find in some breads and other grain products. Some people can’t eat gluten because of a digestive issue known as Celiac disease, and others have sensitivities to glutens. Many can’t have even traces of gluten in their diets without getting very ill. While some people were undoubtedly unhappy about missing out on their morning splash of Oatly in their coffee, Oatly probably didn’t mind making headlines. Can’t be a bad thing for a company that’s looking toward growth.
If you’re like most people, then you probably only heard about Oatly in the past few years. That’s because even though it came onto the scene all the way back in the ’90s, that was in Malmo, Sweden. Since Sweden’s rate of milk consumption is so high, there was an incentive to create dairy-free products for both lactose-intolerant people and for sustainability reasons. Researchers wanted to find a way to create milk from oats, and Oatly was born. Both Oatly Super Basic and Oatly Unsweetened would work nicely in oatmeal or sauces, as long as you also have a thickening agent.
- Oatly’s Unsweetened Oatmilk has slightly more fat, with 1.5 grams for a 1-cup serving, but similarly contains 0 grams of saturated fat, 0 grams of trans fat, and 0 grams of cholesterol.
- Oats are widely cultivated in the temperate regions of the world and are second only to rye in their ability to survive in poor soils.
- That’s because even though it came onto the scene all the way back in the ’90s, that was in Malmo, Sweden.
Notably, it offered a nut-free, plant-based milk alternative, which was a welcome addition for those with nut allergies or aversions find the best online broker in a space that was previously dominated by almond milk. Oatly soon began to serve as a branch from the plant-based consumer to the non-dairy curious looking to still enjoy a milk replacement with a rich and creamy flavor. Out of five products in the category, Chobani’s extra-creamy oat milk was the clear winner and took the top spot for all of our testers. The milky white color was appealing to the eye, while the texture was creamy and thick.
Oatly’s Unsweetened Oatmilk has slightly more fat, with 1.5 grams for a 1-cup serving, but similarly contains 0 grams of saturated fat, 0 grams of trans fat, and 0 grams of cholesterol. Like the Super Basic Oatmilk, Oatly’s Unsweetened Oatmilk has 115 milligrams of sodium but contains only 6 grams of total carbohydrates, with less than 1 gram of dietary fiber and 0 grams of sugar. Oatly’s Super Basic Oatmilk contains 1 gram of total fat, 0 grams of saturated fat or trans fat, and 0 milligrams of cholesterol.
Pretty much everyone agrees that Oatly sells the best oat milk
If you want to try it for yourself, you can head to the frozen section of your local Target (if your local store is lucky enough to stock it). Choose the original flavor or go for something more adventurous with coffee, chocolate, strawberry, mint chip. The flavored ice creams are better because they tend to cover up the taste of the oats a bit more. Many people are interested in purchasing non-dairy milk because they’re lactose-intolerant. There are always going to be those people out there, and they have a wide variety of options to choose from if they’re looking for a dairy replacement. From soy milk to almond milk, the plant-based milks you’ll find in the grocery store are lactose-free.
So, they have a creamy, less chewy texture and shorter cooking time than rolled oats. You can cook quick oats for about 1-3 minutes to cook oatmeal or use them in pancakes, smoothies, granola, and baked goods. Once oat milk hit the scene, we were immediately intrigued and began trying a variety of brands to determine which one was our favorite. Besides being dairy-free, the beverage is also gluten-free and vegan.
Oatly is headquartered in Sweden, but you can find it across the world
Our testers noted that the shelf-stable oat milk tasted as if there was cinnamon added. While not part of the ingredient list, the pleasant, lingering flavor of the oat milk made it stand out. Chobani’s original flavor oat milk stood out amongst others in the category for several reasons. First, our testers appreciated its viscosity and said it had a smooth mouthfeel. The creamy white shade of the refrigerated oat milk was another highlight, especially when compared to others that were gray or dark in color. Finally, the oat flavor was pleasant, making it the perfect choice for your next hot or iced coffee.
Oatly was created in Sweden, and it continues to call the Scandinavian countyy its home. However, it’s not just in Sweden and the United States that you can find this popular milk alternative. The company has now spread to more than 20 countries — who would’ve thought that so many people around the world go markets vs amana capital would be interested in drinking liquid oats? Today, oat milk is the second largest dairy alternative following almond milk. Plant-based milk accounts for 15% of all dollar sales for retail milk, according to market research from the Good Food Institute. You only have to choose the type of oats you like the most and prepare them to get the best of them.
However, they also have vitamin B1, zinc, magnesium, iron, selenium, copper, manganese, and phosphorus. The brand invented its complicated oat-milk formula more than 30 years ago at a university in Sweden, and is now sold across the US and in several other countries around the world. Surprisingly, the final product consists solely of oats, water, and less than 2% of rapeseed oil (a type of vegetable oil) and added vitamins. “Alternative milk” can be a lifeboat for people who are lactose intolerant or want to be dairy-free.
It may have started out in trendy coffee shops, but it didn’t stay just there — before long, Oatly was everywhere. At one point in the company’s expansion, demand increased so quickly that Oatly couldn’t even keep up production. You’ve probably seen it in stores, and you may have ordered it in your latte. But how much do you really know about the most popular oat milk company on the block? As of Dec. 31, Oatly products can be found in about 8,500 retail shops and some 10,000 coffee shops in the United States, according to the company’s SEC filing.
But while Oatly is pretty new to American consumers, the company and its signature product have been around for nearly three decades. Oat milk was invented in 1994 in Sweden by Oatly’s founders, brothers Rickard and Bjorn Oeste, who were researching an alternative to cow’s milk for people with lactose intolerance. Therefore, if your recipe calls for old-fashioned or large flake oats and all you have is rolled oats you can use them because they are the same thing with different names.
Steel-cut oats-Irish oats are cut into smaller pieces to reduce the cooking time. They have a similar nutty flavor to whole oat groats and a chewy texture. That’s because Oatly released a complete line of oat milk ice creams in 2019, and plant-milk lovers everywhere rushed out to try the new releases. Mostly, it got pretty good reviews, considering it’s ice cream made from actual oats. Oat milks like Oatly have a less significant negative impact on the environment than other alternatives like almond milk (which actually has a pretty significant negative impact).